Fruit Attraction São Paulo is establishing itself as the premier international trade fair for the fruit and vegetable industry in the Southern hemisphere, taking turns with Fruit Attraction Madrid, which is the top event in the Northern hemisphere. This event serves as a gathering place for producers from every Brazilian state as well as from various Latin American nations.
Highlights:
Expanding Fast – In its second edition, the fair doubled in size and now hosts 400 exhibiting brands, up from 300, representing over 18 countries.
Trade-Focused – Expected attendance: 15,000–18,000 trade professionals, with around 45 international buyers from 21 countries.
High Business Engagement – Over 1,700 B2B meetings took place last edition, generating more than R$1 billion (~€160m) in impact .
25+ national pavilions, incl. newcomers like Morocco, Kenya, Lithuania
Information:
🌼Type: Fresh Produce Trade Show
📍Place: Sao Paulo, Brazil
📅 Date: 24-26 March 2026
🌐Website: https://www.ifema.es/fruit-attraction-sao-paulo/en/home/
