ASTA’s Vegetable & Flower Seed Conference

ASTA’s Vegetable & Flower Seed Conference is an international industry conference and networking event organized by the American Seed Trade Association (ASTA) and the California Seed Association, where seed company representatives, researchers, and global industry leaders from more than 30 countries gather to exchange insights, explore business opportunities, and address key challenges in the production, distribution and commercialization of vegetable and flower seeds.

Event Highlights:

Global Networking: Connect with seed company representatives from over 30 countries, fostering international business relationships and collaborations.

Industry Education: Engage in cutting-edge industry education sessions covering topics such as innovation in plant breeding, phytosanitary issues, organic seed, and communications.

Exclusive Tours: Participate in exclusive tour opportunities at Disney’s trial gardens, greenhouses, and a special version of the Behind the Seeds tour, offering insights into agricultural science and innovation.

Business Opportunities: Explore new business opportunities and gain valuable insights into the challenges and advancements in the cultivation and commercialization of vegetable and flower seeds.

Information:

🌼Type: Flower Conference 

📍Place: San Diego, California, United States

📅 Date: 31 January – 4 February 2027 

🌐Website:  https://www.betterseed.org/

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